SO3 JW Engagement
Subject to formal establishment, a vacancy will arise for a OF2 to serve as SO3 JW Engagement at Joint Warfare, Northwood HQ on RSD, VERR or ADCTerms and Conditions of Service (TCoS), with an initial proposed start date of 10 Jan 22.
The Joint Warfare SO3 Communications support JW SO2 Communications in order to:
- -help customers shape their requirements of JW by raising awareness of JW capabilities.
- -expedite the sharing of best practice throughout JW, Defence, and industry partners.
- -contribute towards building an ‘all of one company’ JW team.
- -encourage allies and potential allies to work with JW.
The position is new. It requires marketing experience, tenacity and influence skill to persuade senior stakeholders. In particular, the post holder must be able to help the SO2 translate JW Board direction into action such as leading a targeted programme of Key Leader Engagements, and overseeing the creation of effective social media content.
The position requires a thorough understanding of Defence communications together with the experience to harness the skills of combat camera teams and supporting elements, such as BFBS Creative. Above all, the incumbent must be able to demonstrate their ability to seize opportunities and to drive change, diplomatically.
Conduct Market Segmentation and Target Audience Analysis for a range of stakeholders
Baseline the effectiveness of JW internal and external communications
Assist in the production of a JW ‘strapline’, production of a JW communications pocket brief with key messages for segmented audiences.
Assist in the Planning and leading of the Key Leader Engagement programme.
Assist in the Planning and leading of a Media Engagement programme.
Commission and lead imaginative social media content where directed.
Refine KLE and ME programmes based on market research.
Brief and coach JW stakeholders on how they can be effective advocates for JW outputs.
Task and oversee combat camera teams and BFBS Creative when directed.
Identify low value JW communication activity and reassign resource to higher value activities
Act diplomatically, in a culturally sensitive way, appropriate to international stakeholders.
Deputise for the SO2 JW Communications
Must be an OF2 of any specialisation.
Must be serving as a member of the Reserve Forces or have served with the Regular Forces.
Manages resources efficiently and optimises capability within constraints.
Seeks to enhance professional knowledge and understanding of new technology and developments.
Demonstrates knowledge of Service matters and military doctrine.
Creates and grasps opportunities for improvements.
The JW SO3 Communications must have contemporary joint military staff training experience as well as a sound understanding of the principles of Joint Warfare. The following criteria supplement the assumed core competences which are required:
- Experience of joint operations and joint Exercises.
- Understanding of marketing and communications theory and application.
- Able to convey information precisely and succinctly.
The appointed officer is authorised to claim travel and subsistence, and have access to service accommodation, for assigned Exercises and associated meetings when remote conferencing is not practicable, as per TaCOS. The role requires a mixture of home working and Northwood work during regular working hours.
Please note, once an application is received this advert will be closed within 7 days of receipt.
This opportunity is closed to applications.