Internal Communications Campaign Manager

The post of SO2 Internal Communications (IC) Campaign Manager is the senior Service representative in the IC section, charged with the implementation of the RN IC Strategy, which focuses on using IC to reduce VO among our military audience. While the SO2 Campaign Manager will primarily act as the SME lead for military communications, they will also be required to support delivery of Whole Force and civilian internal communications as required.
 
Internal Communications Practitioner. The role of the SO2 IC Campaign Manager is to lead and coordinate IC activities across the Whole Force, paying particular attention to the military component, as directed by the IC Team Leader (TL). They are to execute this function through the implementation of the RN IC Strategy. Key tasks include:
Implement the RN IC Strategy, based on the direction set in the RN Communications Strategy, ACNS (Pol), and 1SL priorities, and fine tune the implementation plan as priorities change within the organisation.
Ensure the delivery of effective IC to the military component of the Whole Force.Play a key role in communicating Transformation to the Whole Force, advising on the best ways to communicate this effectively to the military component.

Implement the process through which the PLT: 1) disseminate IC messaging in line with the IC strategy, focussed on the 'top ten' issues causing VO; and 2) collect workforce intelligence from the service audience, testing the effectiveness of this messaging and the underlying policy as a means of reducing levels of VO amongst Key Retention Audiences. Maintain a strong working relationship with the Hd RN PLT to do so.Work with the C1 Whole Force IC and the RIE team, in order to measure the impact of IC activities.

Provide IC consultancy to service leaders and encourage them to adopt best practice IC.Assure all “Two-Six” branded content, regardless of the channel in which it is carried.

Maintain up to date “dashboard” of service IC activities and ensure C1 Whole Force Internal Communications is briefed on key matters.Operate the internal distribution mechanism of IC documents and notes (such as GALAXY, DIBs, DINs and RNTMs) and the effective use of IC channels (such as intranet, Defence Gateway, My Navy and email cascade), noting and advising on their appropriate use.

Campaign and Planning Lead. This role is responsible for developing, planning and executing campaigns and communications activities. Key tasks involve:

Take direction from C1 Plans and RIE on campaign requirements (if internal communications is a component of a broader campaign).
Follow OASIS to confirm campaign objective, audience target, then develop campaign idea, plan implementation activities and agree evaluation criteria. Use industry standard tools and approaches to plan campaign activities (e.g. user journey mapping, social diary, conversion funnel design).Build campaign team with appropriate roles, experience and expertise to deliver the campaign.

Run campaign according to a campaign plan and use evaluation data to optimise campaign activities following OASIS.

Tactical Evaluation Analyst. The role of the Tactical Evaluation Analyst is to evaluate communications activities that is managed and run by the post holder. This requires the use of readily available metrics and data sources to form an evaluation. Key tasks include:

Access and collect data on communication and campaign activities.

Analyse data collected and collated and provide immediate evaluation of communication and campaign activities while they are in progress in order to enable optimisation.

Alert RN MCE line manager on communication activities that may be generating an un-intended effect.

Collate data for end of campaign evaluation following a consistent format, to enable wider use by the Plans and RIE team.

Line Manager. As a Line Manager, to provide day to day planning and organisation of RNMCE IC team aims, objectives and priorities whilst ensuring staff are set medium and long-term objectives in relation to their output as well as personal development. The SO2 IC Campaign Manager is also responsible for subordinate resources in order to achieve IC campaign objectives ensuring at all times value for money and appropriate use of resources.

 
Professional Development Lead. The role of the Professional Development Lead is to oversee, plan and coordinate professional development activities for their team within RNMCE. Key tasks include:
Support the DDC Head of Professional Development in delivering the Defence Communicator Professional Development Strategy.
Maintain an up to date status report on professional development progress of the post holder’s team.Identify professional development needs of individuals and incorporate that into their professional development plan.

Coordinate with DDC, Government Communication Service or third parties on the provisioning of professional development to staff. If required, produce business case to secure budget for fee-paying training.

The post holder will also deliver the following:

 
Act as member of NERO / ACRO incident team
 
The post holder will act as RNMCE Duty Officer within the roster.
 
The post holder reports to the C1 Whole Force Internal Communications TL, providing an overview of all internal communications campaign activities across the Royal Navy.
 
The post holder works closely with the RNMCE Creative Team.
 
Where appropriate, act as the military IC SME for content specific to the Royal Navy.
 
The post holder may be required to conduct overnight establishment and unit visits as directed by the IC TL.

Must be a serving Regular or Maritime Reserve OF2 or OF3 or Ex-Regular OF2 or OF3 of ANY specialisation.

The post holder must have strong leadership and strategic thinking skills, being able to make the most of earned and owned content to deliver effective IC.

 The post holder must have the inter-personal skills to influence senior leaders and stakeholders and build constructive alliances within the Royal Navy community of communicators.

 The post holder must understand internal communications and employee engagement best practice.

Ideally, the post holder should have acquired some communication skills and knowledge from previous employment. Building on this, the post holder must agree with the Line Manager on the training necessary to attain the required level of GCS communication competency as below:

GCS Communication Competency Framework

Level (0-3)

Insight: Gain an accurate and deep understanding of the issue(s). Use insight to identify target audiences and partners and to inform communication objectives, messages and solutions. Level 3

Ideas: Develop the communication strategy and plan. Select channels and develop key messages and content for target audiences. Identify evaluation criteria. Level 3

Implementation: Develop and implement effective communication strategies and plans. Work with stakeholders and partners to deliver communication. Level 3

Impact: Assess the impact and effectiveness of communication. Review achievement of objectives. Identify lessons learnt and share feedback. Level 3

Skills level with Defence ICT (DII, MS Office, MOSS): Intermediate

Applicants will undergo an initial eligibility sift. Successful applicants will have there details forwarded to the Post Sponsor to arrange interviews. Unsuccessful applicants will be advised accordingly.

The successful applicant at interview will be informed that they are the Preferred Candidate with details being sent to the CM RES FTRS Cell who will continue the recruitment process. Unsuccessful applicants will be advised accordingly.

Once the recruitment process is complete then the Preferred Candidate will be invited to take up FTRS.

INITIAL COMMITMENT LENGTH WILL BE 12 MONTHS WITH POTENTIAL TO EXTEND

Eligibility for FTRS/ADC

Any member of the Maritime Volunteer Reserves (RNR, RMR) or the Royal Fleet Reserves (RFR) (Ex-Regular Reserve) may volunteer to undertake a period of FTRS/ADC. Ex-Regular personnel whose RFR liability has run out may be re-instated to take up FTRS/ADC.

Applicants undertaking a period of FTRS/ADC must be suitably qualified by rank/rate, specialisation, qualifications and experience to fill the posts for which they apply. Applications will be accepted from reservists who hold one rank/rate or more above or one rank/rate only below the advertised rank. Applicants one rank below may be employed in the acting higher rank (excluding the advertised Rank of WO2 or WO1) if they are suitable, qualified and meet current promotion regulations in all respects. Applicants prepared to serve in a position at a lower rank/rate then the rank/rate worn will be appropriate to that of the position. Exceptions will not normally be considered.

Applicants must also be medically fit to fulfil the duties which their Commitment will require them to undertake. Personnel who have been discharged through the MBOS and Employability Board will not be considered.

Application for FTRS Positions

To apply for a FTRS/ADC position advertised on SERVE applications are to be submitted on the FTRS Job Application Form which should be emailed to:

navypcap-cmwfftrs-mailbox@mod.gov.uk

Please use the phrase “Job Application for (followed by job title and reference number)” in the Subject line.

Suitable candidates will be informed about the next stage of the process approximately 2 weeks after the closing date.